Videos are loved not just by ardent social media users; everyone, irrespective of their age, sex, religion, education, or cultural background, loves to watch videos. It is one medium that has universal appeal – the digital medium has only made brands, and marketers realize the true essence of videos.
While smartphones are good enough to make amateur videos to share with friends and family members, it is important to hire a professional video production company in Bristol if you aim to deliver results and achieve organizational goals. Even though you come across multiple experts telling you that video capturing and production requires no specific skills, the contrary is the truth, especially if you need cost-effective and performance-oriented videos.
Do videos work?
The answer is – yes, it does. At least 95% of the content is retained by the viewer when watching the content on a video. Compare this to the information retained when they read a text content – it is about 10%. More and more people like to watch product videos, such as understanding how a product works or whether they would like to invest in a service. Social media stats mention that video content is shared 1200% more than images and text. And, an increasing number of people want to see videos from brands – that is the kind of popularity video content enjoys. And, best of all, about 64% of people decide to purchase a product or service after looking at the product or service video.
Do animations work?
Like videos, animations work really fast – they grab the viewer’s attention in almost 6 seconds or less. Animations and videos are great for promoting user engagement, which is the good part of animated content.
Detailed studies about video and animated content prove that they effectually leave the viewer impressed because of the emotional connection that the content can make with them. Any information can be presented to create the required impact on the viewer’s mind when presented via a video or an animated movie. It is more realistic, more connectable, and hence easier to comprehend and understand. Of course, the presentation does make a difference along with the content quality.
Hence, if you are keen to get the best message passed onto your target market, be it your customers, social media community, or personal network, it is imperative to hire the best video production company in London. Video production consists of numerous steps with the video production company working on developing content, producing content, and doing the post-production processes. The overall effect is offering end-to-end assistance with video content so that the intended effects or results can be achieved with the best results.
The noteworthy and the best thing is that there are many professional video companies in London, and one needs to be careful when choosing the best animation company in London. Look for experienced people and have spent a handsome amount of years in all aspects of video production, including pre and post-production processes. One good way is to check the credentials and the samples of the company before hiring.