TikTok may be challenging for new businesses and producers unfamiliar with the medium. However, it is a platform worth studying if you need to capture the Gen Z hearts and become popular on social media.
Not only has TikTok been installed over 2.7 billion times globally, but it also has about 3.7 million active users every month in the United Kingdom. They spend an average of 42 minutes each day on the app.
To interact with this audience, every artist or brand must understand a few critical points. To learn these secret tips on how to become popular on TikTok, continue reading.
Inspire Users’ ‘FOMO’
This hack is best characterized as the sensation you grab when the new iPhone is out, and everyone else gets one except you. You’re left with the distinct impression that you’re missing out on something rather thrilling and fantastic, and all you need is that iPhone.
Consider creating a comparable situation on TikTok and incentivizing viewers to reproduce your content, test your service or product, or participate in a challenge or trend you established. You do not even need to imagine. It has been done several times, and you could do it as well.
Little Moons, a mochi ice cream company that has gone viral on TikTok, is a recent example. They can convince thousands of people to leave their homes and head to their neighborhood supermarket to purchase their merchandise. And get this: they’ve seen a 700% increase in sales at Tesco shops due to TikTok!
Consequently, users began to pay notice, resulting in the birth of organic hashtags such as #littlemoonsmochi (50.7 million views) and #littlemoons (61.2 million views). Users developed an interest in this fresh product and felt driven to test it for themselves. It created a significant fear of missing out(FOMO) experience around the product, which is why you’ll see a disproportionate amount of ‘review’ and ‘testing’ video content on these hashtags.
Grab Your Audience Within 3 Seconds
The most important piece of advice is to follow the 3-second rule. Thus, once you post a TikTok video, the algorithm would always place it on users’ ‘for you’ pages only for a limited time. It is how TikTok can determine whether the video content is relevant and exciting for its viewers.
As a result, the primary metrics being tracked are completion rate and watch time. Suppose your video’s watch time is low and viewers watch a few seconds before scrolling to another. In that case, the algorithm will label your video as uninteresting and unimportant, which is not ideal. So you could opt to buy cheap TikTok likes for your stuff to reach maximum eyeballs on the platform. Thus, it improves your video credibility and also the TikTok insights quickly.
As a result, how do you avoid this? You ensure that your video grabs your audience’s attention inside the first three seconds! The longer viewers remain on your video, the greater the completion rate, and TikTok will promote your post till it goes viral.
Become Your Niche’s ‘Poster Boy’
The most successful ways we’ve seen artists and businesses go viral is by identifying a niche and assuming the role of the ‘poster boy.’ Anyone may notice a TikTok trend and jump on it, but the odds of getting seen are minimal if your video does not stand out from the thousands of others performing the same thing.
To avoid this, you should pick something you like, are proficient in, and leverage significantly. @lubalin is an excellent illustration of this. This artist has amassed a large following on TikTok by transforming crazy online beef into dramatic, musical events. In December, the Canadian singer had grown to 2.5 million fans and over 21 million likes from his first 5,000 fans.
His clips have even generated a trend in which people recreate amusing scenarios using one of his music. This sound catches a funny Facebook discussion between two unnamed individuals in which one threatens the other about a property rental. The sound produced 22.7k pieces of user-created stuff, and the hashtag #lubalin received 2.3 million views!
Internet drama is a rising genre of social networking content in and of itself, with several accounts dedicated to the genre across all social platforms. Combine this with a captivating melody and a sense of humor, two elements that define TikTok, and you have a viral hit.