Cookies are delicious food products that are consumed by people across the globe. You can get them in different flavors like chocolate chip, peanut butter, oatmeal raisin, etc. There are also many brands baking these that it can be difficult choosing which ones cookies to buy. The brand will need to create something that is of a good-quality if they want to get loyal customers. To draw the attention of shoppers, the cookie boxes must be designed attractively.
Interesting Facts About Cookie Boxes
Food products are sensitive as they need to be consumed and need to be kept safe from any external influence. The boxes must be designed strongly so that they do not break and make the cookies get exposed to germs and other stuff. Custom cookie boxes can be useful here when they are designed strongly. The boxes are even able to make customers notice the product when they are designed in an alluring way. You can give a good impression of your brand when you focus on packaging.
The following are some unique features of cookie boxes that can help them stand out:
Sturdy Boxes
It is important to make cookie packaging strongly. The boxes should not break exposing the product. If they break, shoppers will not get a good impression of the brand. The materials must not contain any chemicals that can go into the cookies and make them unfit to consume. Some material options that you can consider include cardboard, corrugated cardboard, Kraft. These are strong and will not harm the cookies as well.
“Green” Packaging
The cookie box should be made with sustainable materials. They should be able to be recycled, reused, reduced, be biodegradable. It is now important for brands to choose these types of materials if they want to show themselves as being sensible.
This is because many people are more aware of what harmful human activities like packaging are doing to the environment. Some customers want to play their role in limiting their carbon footprint. This can be done when you choose eco-friendly boxes.
Informative Packaging
Packaging for cookies must be informative. You need to include details about the product which will help shoppers know about it. The details must allow them to decide whether they want to buy the product or not.
You will need to research what needs to be included. Avoid adding unnecessary points as it will make the packaging confusing. Some details that you can add are the flavor, ingredients, nutritional information, manufacturing and expiry date, warnings, quantity, weight, etc.
Why Your Cookies are Special
Use cookie boxes wholesale to let consumers know why your cookies are special and better than the competition. You must be honest here. The cookies may be healthy, they may be protein cookies, they may have some amazing ingredients, etc. If your brand has some deals or discounts with the cookies, like “Buy One Get One Free”, state it clearly on the box. These encourage consumers to want to buy the cookies.
Any details that you include on packaging should be done with an interesting and attractive font. Choose a good size and color so that the details are readable. It should not be difficult to read them.
Box Style
There are different packaging styles that you can get. It is important to choose the best one for your product. Delicious food products look good in window boxes. This is because consumers can check out the product by themselves. When they see its tasty look, they will be more drawn towards wanting to buy the cookies.
Printed boxes with windows are those that have a transparent window located on the box. Through this, consumers can get to check out the product by themselves. The window can be any shape. It is a good idea to let it match with the overall packaging design so that it looks amazing.
Increase Brand Awareness
Cookie packaging should be used to increase brand awareness. A brand needs to get itself known in the market if it wants to be seen as a reliable business.
You can use packaging to market and advertise the brand and product. This is when it is designed attractively. You also need to include a brand logo on the box. The logo allows it to look more professional. When the logo is noticed on your other packaging, consumers will get to know that the product is from your brand. Design the logo so that it is a memorable one. You may also include contact details about the business on the packaging. It will help customers get a hold of you in case they need to. State the physical address, phone number, email address, social media links, website, of the brand.
Consider Trends
It is a good idea to have a look at trends in the packaging for the cookies industry if you want to get some helpful ideas. You will get to know what the competition is doing. You can follow trends whilst creating something unique. Colors need to be chosen carefully as well. Look at color psychology to get to know what different colors mean. For example, if your target audience for cookies is ladies, you can choose light and elegant colors. If you have made the cookies for kids, the packaging can be bright and colorful. It can have pictures of popular cartoon characters printed on it.
If you want to add an image of the product, do not exaggerate it. This can make customers feel dissatisfied when they open the box.
Cookie boxes can be designed to be unique so that they stand out in front of the competition. If you want to be able to do this it is important to know who your customer base is so that you can create boxes that they will be attracted to. Keep the product in mind as well so that you can get packaging materials that will keep the product safe.
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