Cloud Technologies Support Critical Business Processes in B2B

The B2B sales industry is going through significant changes. It is believed that distributors are lagging in terms of introducing new technologies. But the problem is that the margins of companies in this industry do not allow them to make large-scale investments. Low profitability means that investments in new technologies and business models must be strategic, long-term, and low-risk and rely on existing B2B trends. Get your b2b website developed and designed by TheDigiLead and get it ranked top on Google with SanDiego SEO Company.

Today There Are Three Key Trends

1. Growing Competition in The Market

 Marketplaces select part of the target audience of wholesale distributors, and this struggle will continue for the foreseeable future. Distributors struggle to stand out by offering the personalized service that B2B buyers have come to expect.

2. Disruption of Global Supply Chains

Events triggered by the pandemic, such as the chaos in the Suez Canal, are forcing distributors to focus on local producers. Or build business strategies taking into account country export and import restrictions. Those who can best manage their logistics by meeting customer delivery times will ultimately ensure customer loyalty.

3. The Problem With Talent

 B2B distributors strive to find qualified professionals who will help them effectively navigate their digital transformation. However, the problem is that most of them want to work in organizations that take an active social position in society and have more ambitious goals than commercial ones. Historically, wholesale distributors do not invest in social projects, so even in the largest market in the United States, B2B companies cannot carry out the necessary digital transformation of their business.

Based on the preceding, cloud technologies for wholesalers are one of the available tools at hand, which allows them to optimize IT costs and invest in innovation over the following years. SaaS complies with best practices in business process analysis, helps to identify potential cost savings, and simplifies complex processes within the company.

Understanding the pains and needs of the client in any trade is paramount. Many distributors run personalized e-commerce showcases and build marketing models similar to those used by B2C. This helps better to predict the required volume of a stock in warehouses. To take into account the opinion of customers in business models. Moreover, this does not require additional personnel, but machine learning and artificial intelligence are used, which automate part of the marketing processes. For example, they can track the return on investment.

Successful distributors use business networks. When a B2B company creates a trading platform that other players join or adjoins an existing online trading space, it helps it expand its customer base through the power of the trading network. In this situation, cloud technology makes it easier and faster to grow and connect APIs with partners.

Of course, the cloud has both advantages and disadvantages. However, the first is still more than the second.

MTS complements the ecosystem of B2B products with MTT solutions

PJSC MTS, a leading Russian company for the provision of digital, media, and telecommunications services, has supplemented the ecosystem of products for business with a new solution – a virtual PBX from its 100% subsidiary JSC Interregional TransitTelecom (MTT), a federal provider of intelligent telecom and IT business solutions. Now MTS customers throughout Russia can access an innovative communications management system, which includes both the usual functionality of virtual PBXs and the ability to integrate voice robots and other software solutions using an open application programming interface (API).

Virtual PBX (VPBX) from MTT combines complementary communication services for business: converged fixed and mobile communications (FMC SIM cards), call tracking service (Call tracking), callback service (CallBack), business process automation (CRM), call recording, messaging, mobile applications and others. You can connect subscribers to the system regardless of where and what devices they use (computer, laptop, tablet, smartphone). Conversations between corporate subscribers of the network are free of charge, which allows for reducing telephony costs. You can work with virtual numbers from anywhere in Russia while retaining the full functionality of office telephony.

“MTS complements its ecosystem with a unique solution for the Russian market, which makes it possible to simplify¬†business processes, make them more transparent and controllable. The functionality of virtual PBX does not require calls to the operator and allows you to create a unique working environment for each company, which significantly expands the capabilities of MTS customers. Previously, the VPBX from MTT was available only for clients of large cities, but thanks to the synergy of the resources of both companies, the geography of the product’s presence have expanded significantly – now the innovative capabilities of the modern VPBX have become available throughout Russia, “said Andrey Zimenkov, commercial director of the MTS business market.

“With the help of the open API, it is possible to implement in VPBX new functionality necessary for a specific business, to make the use of the product even more convenient. The open API provides additional capabilities for corporate telephony users. Thanks to it, you can integrate any third-party applications and information systems into the VPBX. This is especially important for companies using CRM and other services and applications of their own development,” said the commercial director of JSC “MTT” Ramil Bikkuzhin.

Learn more about the VPBX functions on the MTS website.

In June 2021, MTS closed a deal to acquire 100% of Interregional TransitTelecom JSC (MTT) shares.


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