Every business shares the same goal and that is to increase profits and improve sales for sustainable growth. As a result, businesses in every industry are always searching for ways to invest wisely in exchange for endless benefits. The reason why having a mobile application for your business can be quite beneficial. In this blog, I will discuss some of the ways you can improve your business ROI through mobile application development, so let’s dig in:
Ensure Smooth UI and UX Design
Design is probably the first thing that a user sees when they land on your website or install the mobile application. UI and UX both are directly related to the user experience. Therefore, if you want users to stay on your website or your application, make sure your design is following all the latest trends in the market. Also, make sure to stay consistent in your design practices, or else consumers will not trust your brand. Use soothing colors which are easier on the eyes. Additionally, to enhance the user experience, make sure your website is highly responsive and has a high usability ratio. As far as the navigation is concerned, use a sticky navigation bar, so that even when the user scrolls down, he can easily switch from one page to another and don’t need to go all the way up to navigate. They say it right, ‘it’s the small things that matter’.
Offer Push Notifications
Notifications can frustrate users but when done the right way, they can be very beneficial for your business. Therefore, your mobile application should have the ability to send out timely push notifications about seasonal discounts and special offers. This can help you turn your potential customers into full-time paying customers in real time. But make sure that the notifications are personalized and not something that your customers don’t want to see. Now how can you send personalized notifications? That’s a very important question. This is where you keep track of your customers, their journey, and their buying behaviors and patterns. Once you have identified their behaviors, you can easily know about the things that are more interesting and send special discount notifications to entice them.
You must have heard people saying that ‘behaviors that are rewarded are more likely to repeat’. This is rather true when we talk about customer loyalty too. Therefore, when you see you are getting repeat customers, you should offer them some rewards for example Starbucks offers its customers rewards points which they can redeem after they have achieved a set number of points. Similarly, rewards and other loyalty programs urge people to come and buy from you again and again. Just like that, discount coupons and vouchers can also make customers keep coming back for more. Therefore increasing your ROI.
Design for Accessibility
Now, how good is your website, if it can not reach every single set of your audience. There are all kinds of people out there, with all sorts of disabilities and everyone should have the same level of access to your services – irrespective of their location, and ability. Therefore, your company should follow the rules and guidelines when designing. When you are designing for accessibility, you need to make sure that fonts are bold and easily visible, on top of that use color contrasts to differentiate among different elements on the site. Your sign-up form should be simple and divided into smaller sections followed by error and success messages. Last but not least, call to action buttons should be prominently displayed throughout the website.
Yes, everyone can throw in some stock photos on the website and call it a day. But trust me, that approach is wrong. Customers will trust your brand only when they see something authentic. They will not be attracted to your brand if you are using stock images, but they will be when you are using real imagery. Add a human element to your application by showing real models displaying your products. Try not to use just stock images, because people usually order what they see, and what they want to have delivered to their doorstep. Since you are using stock imagery, trusting your images, they order it anyway and then they don’t get what they were expecting, they are surely going to lose trust big time. Therefore, stay authentic and show only what you are actually offering.
Mobile apps are providing amazing opportunities for businesses to improve their sales and ROI. They have proven to be very effective and profitable. Whether your main goal is to connect with your customer or expand your reach, having a mobile app is the right approach. Because they provide a complete solution and a way for your team to maximize their resources. In addition, they help you make your business stand apart from the competition. So in case if you want mobile app development services you can visit different online platforms to search for best company who can develop a professional mobile app for your business.