SEO Tips and Tricks You should Follow in 2022

Search volume: the monthly number, on average, of searches for a given word. The volume of searches also determines, among other factors, the difficulty of ranking for that term. At the beginning of a blog or website, it is important to look for terms with an average volume of searches, and which are easier to rank;

Level of awareness: if that keyword makes sense for the relationship between business and customer, it is important to understand how relevant it is to your audience and what level of awareness (NC) it is at;

Research Intent: A third point you need to take into account is your customer’s research intent. More than understanding what is being researched, it is important to find out WHAT your customer really wants to know. And it’s not hard to find that out, just look at Google itself.

As you can see, when doing SEO research, the first tab after the main one is videos. This means that when people search for SEO, they want videos on the topic. Therefore, in your content, it is important to use a lot of videos.

In the case of tomato sauce, the tab that appears first is shopping, which means that people looking for tomato sauce want to buy this type of product.

What Are SEO Techniques?

In practice, that is, when creating a page on your website and, especially, an article for your blog, it is important to observe some good practices that will make it easier for your content to rank on Google. Some of these practices are:

  • Keyword in page title: technically called H1, it is extremely important that the search term appears in the title. Increasingly smarter, Google also notices synonyms, but using the exact term is even better;
  • Keyword in subtitle: technically the subtitle is named H2. It’s also super useful for the keyword to appear in most of your subtitles;
  • Keyword in Introduction: Make sure the keyword (search term) appears in the first paragraph. This will make Google understand that this is the main subject of the text;
  • Keyword Density in Text: It is important to note whether the keyword appears recurrently in the text. It should not be forced, but used naturally;
  • Internal links: Google also values ​​pages that contain relevant links to other pages. If you look at this article, we have some links throughout the page;
  • Alt-text in images: a very relevant factor is the use of alternative texts in images. Ensuring a correct description of the images and also the presence of the search term is highly recommended;
  • Keyword in slug: The slug is what comes after the slash in your page address. will have a /tools-de-marketing/seo. It is important to ensure the keyword appears on the slug.

How To Do SEO: The 8 Most Important Elements:

In addition to the elements already mentioned, there are others that do not depend 100% on you, but need to receive attention and optimization. Below, 21BRZ introduces you to the 8 most important elements of SEO that you need to pay attention to and that will directly influence your SEO results:

  • Bounce Rate: Bounce rate is the metric that tells how many users came to your content and didn’t take any action on the site (eg clicked on a link, or downloaded something). The higher the bounce rate, the more Google will understand that your site isn’t relevant enough. That’s why it’s very important that your text is able to engage the audience and lead them to action;
  • CTR: CTR is the ratio between impressions and clicks. Impressions represent the number of people who saw your article in search results. The click, as the name suggests, is how many people clicked on your content. The higher the CTR, the more Google will see your content as relevant. To increase the CTR %, it is necessary to invest time to create a good Meta-Description and Title.
  • External Links: Google doesn’t want to put any website in its results. The least he expects is the information to be reliable. So it takes an effort to show that your page or article was created from a lot of research. Referencing third-party websites during the text will convey that impression to the search engine;
  • Title Size: An important factor is the page title size, as it influences the user’s understanding and click-through rate. It is recommended that the H1 be 50 to 65 characters long;
  • Responsive Site: Google prioritizes mobile site indexing. It even provides a tool that helps you optimize your pages for mobile viewing. So ensure that the user experience on smaller screens is excellent;
  • Links to Your Site: One of the most important factors (if not the main one) is the third-party links that point to your site. Getting mentions on articles and sites from older domains is powerful for SEO;
  • Site Speed: Google wants to increasingly deliver a better user experience. Therefore, the speed of the website is a very important factor;
  • Domain Age: The older the domain, the greater its authority with Google. So, avoid changing your domain, it will only harm you.
  • These are the main points you should consider when thinking about your SEO. There are also hundreds of elements that cannot be forgotten. 21BRZ has prepared a list of 200 factors that Google has revealed that it takes into account to rank pages in its results.

Leave a Reply